what is programmatic advertising?

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build your brand. reach your best audience.


Programmatic advertising (sometimes known as targeted digital) is the use of machine-driven technology for media buying purposes. All across the internet your best potential customer's data is being gathered and packaged for advertisers like you looking to inform and attract customers about their products and services.


Programmatic advertising can reach your ideal client on their smartphones, tablets, desktop/laptop computers, and even their internet-connected televisions.


There are multiple different tactics that can be used within the programmatic advertising technology such as geo-fencing, which allows you to target users who visit specific locations that indicate they are a good fit for your products or services. If you're interested in learning more about how programmatic advertising can help your business or agency, click the button below for a free consultation.

Image

build your brand. reach your best audience.


Programmatic advertising (sometimes known as targeted digital) is the use of machine-driven technology for media buying purposes. All across the internet your best potential customer's data is being gathered and packaged for advertisers like you looking to inform and attract customers about their products and services.


Programmatic advertising can reach your ideal client on their smartphones, tablets, desktop/laptop computers, and even their internet-connected televisions.


There are multiple different tactics that can be used within the programmatic advertising technology such as geo-fencing, which allows you to target users who visit specific locations that indicate they are a good fit for your products or services. If you're interested in learning more about how programmatic advertising can help your business or agency, click the button below for a free consultation.

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geo-fencing

Here's an example of how a business could use geo-fencing to find their best customers:


Al's Pizza is located just around the corner from the professional football stadium. Al wants to make sure that the fans that attend the game this Saturday afternoon know about his special. So, Al works with findable to put a geo-fence around the stadium during the event, and serving ads to those fans about his awesome special and letting them know what number to call, and where to go after the event.


You see, geo-fencing allows you to make sure you reach your best audience where they are at with your offer!

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geo-fencing

Here's an example of how a business could use geo-fencing to find their best customers:


Al's Pizza is located just around the corner from the professional football stadium. Al wants to make sure that the fans that attend the game this Saturday afternoon know about his special. So, Al works with findable to put a geo-fence around the stadium during the event, and serving ads to those fans about his awesome special and letting them know what number to call, and where to go after the event.


You see, geo-fencing allows you to make sure you reach your best audience where they are at with your offer!

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behavioral retargeting

Have you ever went to a retail website, say Amazon, and looked at something you were interested in buying? Maybe it's a pair of new Nike shoes. And then after you left Amazon, you went to a different website and there was a huge ad from Amazon featuring those very same Nike shoes?


that's site retargeting at another level, that's behavioral retargeting!


It's a great way to send very specific messages to users who visited specific pages on your website.

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behavioral retargeting

Have you ever went to a retail website, say Amazon, and looked at something you were interested in buying? Maybe it's a pair of new Nike shoes. And then after you left Amazon, you went to a different website and there was a huge ad from Amazon featuring those very same Nike shoes?


that's site retargeting at another level, that's behavioral retargeting!


It's a great way to send very specific messages to users who visited specific pages on your website.

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contextual targeting

Serve ads to your best audience on websites that are the best fit for both your brand and your audience. Think of it like a billboard for your auto insurance company, put right in the middle of the auto dealer's parking lot.


Making sure that your ads are being served to the right audience on a website or app that fits the interests and intent of the user is a great way to ensure that your brand is visible to the right people at the perfect time.



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contextual targeting

Serve ads to your best audience on websites that are the best fit for both your brand and your audience. Think of it like a billboard for your auto insurance company, put right in the middle of the auto dealer's parking lot.


Making sure that your ads are being served to the right audience on a website or app that fits the interests and intent of the user is a great way to ensure that your brand is visible to the right people at the perfect time.



findable

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