I have been using Keyword Discovery to research search patterns and I am incredibly frustrated. Word Tracker is no better, the related search terms that these engines find are only weakly conceptually related and always have many outliers that don’t pertain to your specific audience.
So how about a Keyword research tool based on Personas? A tool that considers what an audiences general awareness is and how it may talk about a specific topic. That would yield the right keywords for your target audience, and the algorithms behind it would cut out so much of the research being done by businesses.
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